Neon Navy

For every Design Leader and Designer, an optimistic and ambitious path forward. The eBook examines the history that led Design to where we are today and uses that context to chart a bold vision for where Design is headed next establishing clear actions for both today and tomorrow.

Contents

00. Introduction

01. How did we get here

a. The golden age of Apple
b. The evolution of the Internet
c. Design Thinking
d. Macro-Design vs. Micro-Design

02. Design in organizations

a. The triad
b. The process
c. The sketch
d. The great Design redundancy
e. The arrival of component design systems
f. The organization today
g. What does it all mean?

03. What's next for Design

a. What does the future look like?
b. A glimpse at the experience of tomorrow
c. The New Experience Principles
d. The Design tools for tomorrow

04. The System-led Organization

a. The big shifts - for organizations
b. The big shifts - for Design Leaders
c. The big shifts - for Designers

05. How do we get there?