The last decade has seen a decline in the value of design in corporations, with most businesses focused one-dimensionally on shareholder value at the expense of their core services and workforce, leaving US customer experience satisfaction at “all time lows.”¹

As we enter the era of AI today’s market leaders are unaware that they have never been more vulnerable to losing their customers, workforce and market share.

Business has never needed design more than now.

To be competitive in the era of AI, organizations will have to drastically transform their structure, the way they work and the experiences they create for customers.

This is the moment for design leaders to not only reset the value of design but also to use design to transform their organizations into leaders in the era of AI.

Topics include:
• The end of customer-centricity
• Why Design Thinking fell flat in organizations
• Using Figma for component design systems can cost business from $10k’s to $1MM’s
• The three dimensions that product design leaders must prepare for with AI - Organization, Experience, and Design
• The case for design to own front-end code
• Organizations never truly transformed to be prepared for the digital age, and are still siloed and unprepared to adopt AI at scale
• How agentic AI will fundamentally disrupt the 1-1 relationship brands have with customers
• How to reset the value of design in your business
• Quantifying empathy